Dave FasanoDavid Fasano

Dave has worked in the pharmaceutical industry for 29 years managing sales and marketing teams with Searle, Glaxo, AstraZeneca, Baxter and Nycomed. Dave is currently a Director at Evidence Based Marketing in Mississauga.  Dave and Lori met at as students at the University of Manitoba and have been married for 30 years.  They have lived in Mississauga for 16 years with their children, Scott and Alison.

Clay EarlClay Earl 

Clay is the founder and president of Evidence Based Marketing, a communication and production company specializing in science-based propositions. He brings a unique blend of marketing and sales experience with a commitment to doing what's best for the patient, a philosophy that was solidified over many years in the healthcare and pharmaceutical industry. Founding Evidence Based Marketing on this core value, Clay has successfully led his company to become one that is recognized by industry and healthcare professionals alike as an exceptional provider of quality knowledge translation.  

Clay has had the pleasure of knowing the Fasano family for 15 years. He is honoured to have been invited to support them by assisting with the management of the Lori Fasano Trust.

Ed DybkaEd Dybka

Ed has worked in the pharmaceutical industry for over 25 years in various sales and marketing positions with GlaxoSmithKline.    Most recently at GlaxoSmithKline Ed was the Vice President of Sales and Marketing.  Ed is currently the President and General Manager at Almirall Canada which is a pharmaceutical company located in Mississauga.   Ed and Dave have known each other for over 15 years.  

Virginia CiroccoVirginia Cirocco

For over 25 years Virginia Cirocco was an executive in the pharmacy industry until her retirement from Shoppers Drug Mart where she was an Executive Vice President.    During her career she served with various professional and trade organizations including being elected to the Board of Directors and as Chair of the Canadian Association of Chain Drug Stores (CACDS).   Virginia is a long time industry colleague of Lori’s.

Most recently Virginia has been an active volunteer providing support with Board of Israel Cancer Research Fund, Campaign Cabinet-Faculty of Pharmacy, Centre for Addiction and Mental Health, Womens’ College Hospital and The Blueprint for Pharmacy. 

Virginia CiroccoVic Poleschuk

I first met Lori when she was very young-in fact, I think she was 5 days old when Mom and Dad brought her home from the hospital.  We grew up as a family of six children with Mom and Dad in the Elmwood neighborhood of Winnipeg.  Lori’s older sisters, Judy and Karen and their husbands continue to live in Winnipeg with their families including a combined 5 children and 13 (last count) grandchildren; brother Matt lives in Calgary with his wife and two daughters; younger sister Lisa lives in Minneapolis, Minnesota with her husband and two daughters; and I live in British Columbia with my wife and four children and three grandchildren.   Mom passed away a number of years ago but Dad is going strong with a new “bionic knee” and still is golfing up a storm in Winnipeg at 88 years young.

As Lori’s very large and close extended family, we all have shed many tears and said many prayers for Lori, Dave, Alison and Scott over the past nine months, but we also know firsthand of Lori’s  inner strength, determination and will (ok-some would call it “stubbornness!) that we know will drive her journey of rehabilitation.

Oh, by the way, as a Trustee, my background is mainly in business.  I have a Business Degree (Commerce) from the University of Manitoba and have spent most of the last 30 years in senior executive/management positions within the gaming and hospitality industry in Western Canada, both within Government Crown Corporations and private sector companies.  
Life is a journey with many twists and turns that are impossible to predict. Find out what you can do.
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